CRM Manager

Location: Leeds, West Yorkshire, England
Salary: £33k per year
Reference: GK - CRM Manager
Hawk 3 Talent Solutions s committed to the selection, recruitment and development of the best people, basing judgments solely on suitability for the job. By applying for the above position and providing your personal data to us you understand that your data will be processed in line with our Privacy Policy. Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible. Thank you for your interest in this role and we look forward to working with you in the future.
CRM Manager
Contract: Full Time 
Salary: Up to £33,000
Location: Leeds

Hawk 3 are looking for a CRM Manager to join a fast grown fashion brand based in Leeds,you'll get the opportunity to design and deliver the email strategy to drive brand engagement, growth and lifetime value.

What you'll be doing as the CRM Manager:

You'll manage all aspects of CRM encouraging new customer acquisition, retention, and loyalty. You'll take ownership of email campaign planning and co-ordinating the creation of assets and landing pages to ensure a seamless user journey across email and website. Whilst also making sure all emails align with the wider content plan, are on brand, and render well across all devices. You'll develop & deliver CRM communication plans and strategies, as well as understanding and identifying opportunities with the current CRM system in terms of usability and business reporting.

An outline of the role of the CRM Manager:

  • Lead CRM strategy across all communications; E-mail, SMS, Push Notifications & Whats App.
  • Reporting on performance on a weekly basis.
  • Ownership & on-going success management of current ESP; Ometria.
  • Running A/B tests.
  • Manage weekly broadcast campaigns & segmentation.
  • Manage automation flow, review, learn and optimise.
  • Explore ways to improve engagement & conversion rate from communications.
  • Maintain the quality of the database ensuring its effective segmentation for personalised content / sales.
  • Run a successful membership / loyalty programme.
  • Brief the design team on campaign creative.
  • Maintain high levels of GDPR compliance and ensure best practices are upheld and improved where necessary.

What are we looking for?

  • A highly organised, self-starter with excellent attention to detail and time management skills
  • Excellent data management and analytical skills
  • Strong project management skills
  • Strong communication and teamwork skills
  • Ability to multi-task and meet deadlines in a fast-paced environment, taking ownership of tasks from inception to conclusion
  • Friendly and outgoing, able to forge and build good working relationships with multiple stakeholders
  • Technical expertise of CRM technology, systems and processes and KPI metrics
  • Strong experience in an e-commerce specific role would be beneficial.
  • Experience using Ometria as an email service provider would also be beneficial.

 

Hawk 3 Talent Solutions are operating as an employment agency on behalf of its client. Anyone wishing for further information or apply directly, please contact Emily Moverley on 07483 006 354 or email emily.moverley@hawk3.com

Hawk 3 Talent Solutions s committed to the selection, recruitment and development of the best people, basing judgments solely on suitability for the job. By applying for the above position and providing your personal data to us you understand that your data will be processed in line with our Privacy Policy. Whilst we endeavour to respond to all applications individually, due to high volumes, this is not always possible. Thank you for your interest in this role and we look forward to working with you in the future.